Ford Considers Truly Compact Pickup for the US Market

A new Ford small truck we need to be significantly different from the F-150

Feb 19 2013, 2:00pm CST | by

Ford Considers Truly Compact Pickup for the US Market

Ford offered a small pickup truck called the Ranger for a number of years and the vehicle was discontinued in 2011. The big reason the vehicle was discontinued was because sales had declined significantly. Ford attributes much of that sales decline to the fact that there was so much overlap in price and capability with the larger F-150. Ford isn't opposed to coming back to the small truck segment though, but it would be with completely different animal.

Ford says that its current global platform Ranger still overlaps too much in capability and price with the existing F-150. Executives from the automaker say that they believe a small truck with a payload of 1000 pounds, 3000 pounds of towing capability, and a dramatic reduction in fuel consumption compared to full-size trucks would be successful.

Ford feels that the new truck wouldn't necessarily need traditional body-on-frame construction and immediately using a unibody design. Ford hasn't decided to actually make the vehicle yet and executives say that the company is currently working on a business plan.

 
 
 

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Shane is a self described car aficionado. He loves muscle cars, but also knows how green cars work. He has years of experience in testing cars and writes about cars with deeply felt emotions.

 

blog comments powered by Disqus

Latest stories

Hyundai is First to Offer Android Auto
Hyundai is First to Offer Android Auto
First car company to launch Android Auto on production vehicles, starting with the 2015 Sonata with Navigation. A software update available for current owners of 2015 Sonatas with Navigation.
 
 
2018 Lamborghini Urus SUV Announced
2018 Lamborghini Urus SUV Announced
The incredible Lamborghini Urus SUV is finally going to be manufactured. Lamborghini has officially announced to build the Urus for a 2018 market release.
 
 
Google Self-Driving Cars to Hit Public Roads this Summer
Google Self-Driving Cars to Hit Public Roads this Summer
Google announced today that Google Car prototype vehicles will leave the test track and hit the familiar roads of Mountain View.
 
 
First Self Driving Truck Unveiled by Daimler
First Self Driving Truck Unveiled by Daimler
Daimler is first to get a license for road use in the State of Nevada for an autonomous truck. Now truckers can sagely text while driving.