Ford Considers Truly Compact Pickup for the US Market

A new Ford small truck we need to be significantly different from the F-150

Feb 19 2013, 2:00pm CST | by

Ford Considers Truly Compact Pickup for the US Market

Ford offered a small pickup truck called the Ranger for a number of years and the vehicle was discontinued in 2011. The big reason the vehicle was discontinued was because sales had declined significantly. Ford attributes much of that sales decline to the fact that there was so much overlap in price and capability with the larger F-150. Ford isn't opposed to coming back to the small truck segment though, but it would be with completely different animal.

Ford says that its current global platform Ranger still overlaps too much in capability and price with the existing F-150. Executives from the automaker say that they believe a small truck with a payload of 1000 pounds, 3000 pounds of towing capability, and a dramatic reduction in fuel consumption compared to full-size trucks would be successful.

Ford feels that the new truck wouldn't necessarily need traditional body-on-frame construction and immediately using a unibody design. Ford hasn't decided to actually make the vehicle yet and executives say that the company is currently working on a business plan.

 
 
 

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Shane is a self described car aficionado. He loves muscle cars, but also knows how green cars work. He has years of experience in testing cars and writes about cars with deeply felt emotions.

 

blog comments powered by Disqus

Latest stories

Mazda Rotary to Become Turbocharged
Mazda Rotary to Become Turbocharged
The engineers at Mazda are reportedly working on a possibility of a high-revving rotary engine on track.
 
 
2016 Ferrari FF Teased Before 2016 Geneva Motor Show
2016 Ferrari FF Teased Before 2016 Geneva Motor Show
The teaser for Ferrari FF shows an updated front with slimmer headlights resembling silver eyebrows.
 
 
Honda to Sale Hybrid Odyssey Absolute only in Japan
Honda to Sale Hybrid Odyssey Absolute only in Japan
The 2 new affordable priced models will be the latest additions to the Honda Odyssey line-up.
 
 
Audi E-Tron Quattro Coming in 2018
Audi E-Tron Quattro Coming in 2018
Audi plans to move forward with its electric mobility venture with the development of a site in Belgium.