Ford Considers Truly Compact Pickup for the US Market

A new Ford small truck we need to be significantly different from the F-150

Feb 19 2013, 2:00pm CST | by

Ford Considers Truly Compact Pickup for the US Market

Ford offered a small pickup truck called the Ranger for a number of years and the vehicle was discontinued in 2011. The big reason the vehicle was discontinued was because sales had declined significantly. Ford attributes much of that sales decline to the fact that there was so much overlap in price and capability with the larger F-150. Ford isn't opposed to coming back to the small truck segment though, but it would be with completely different animal.

Ford says that its current global platform Ranger still overlaps too much in capability and price with the existing F-150. Executives from the automaker say that they believe a small truck with a payload of 1000 pounds, 3000 pounds of towing capability, and a dramatic reduction in fuel consumption compared to full-size trucks would be successful.

Ford feels that the new truck wouldn't necessarily need traditional body-on-frame construction and immediately using a unibody design. Ford hasn't decided to actually make the vehicle yet and executives say that the company is currently working on a business plan.

 
 
 

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Shane is a self described car aficionado. He loves muscle cars, but also knows how green cars work. He has years of experience in testing cars and writes about cars with deeply felt emotions.

 

blog comments powered by Disqus

Latest stories

BMW will Launch 225xe Active Tourer Hybrid Next Year
BMW will Launch 225xe Active Tourer Hybrid Next Year
The 225xe Active Tourer plug-in will have a new hybrid model for 2016.
 
 
BMW will Launch 225xe Active Tourer Hybrid Next Year
BMW will Launch 225xe Active Tourer Hybrid Next Year
The 225xe Active Tourer plug-in will have a new hybrid model for 2016.
 
 
Google’s Self-Driving Cars confused by Bike Track Stands
Google’s Self-Driving Cars confused by Bike Track Stands
Google autonomous cars prove they are still in the first phases of handling situations.
 
 
Audi A3 to Get Virtual Cockpit Next Year
Audi A3 to Get Virtual Cockpit Next Year
Audi has promised to add the virtual cockpit into its more practical car line by next year.