Feb 19 2013, 2:00pm CST | by Shane McGlaun
Ford offered a small pickup truck called the Ranger for a number of years and the vehicle was discontinued in 2011. The big reason the vehicle was discontinued was because sales had declined significantly. Ford attributes much of that sales decline to the fact that there was so much overlap in price and capability with the larger F-150. Ford isn't opposed to coming back to the small truck segment though, but it would be with completely different animal.
Ford says that its current global platform Ranger still overlaps too much in capability and price with the existing F-150. Executives from the automaker say that they believe a small truck with a payload of 1000 pounds, 3000 pounds of towing capability, and a dramatic reduction in fuel consumption compared to full-size trucks would be successful.
Ford feels that the new truck wouldn't necessarily need traditional body-on-frame construction and immediately using a unibody design. Ford hasn't decided to actually make the vehicle yet and executives say that the company is currently working on a business plan.
Shane is a self described car aficionado. He loves muscle cars, but also knows how green cars work. He has years of experience in testing cars and writes about cars with deeply felt emotions.
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