1 Updates
Ford Considers Truly Compact Pickup for the US Market

Ford Considers Truly Compact Pickup for the US Market

Feb 19 2013, 2:00pm CST | by

A new Ford small truck we need to be significantly different from the F-150

Ford offered a small pickup truck called the Ranger for a number of years and the vehicle was discontinued in 2011. The big reason the vehicle was discontinued was because sales had declined...

Filed under: news

Full Story below YouTube Videos

 
 

 

1 year ago

Ford Considers Truly Compact Pickup for the US Market

Feb 19 2013, 2:00pm CST | by

A new Ford small truck we need to be significantly different from the F-150

Ford offered a small pickup truck called the Ranger for a number of years and the vehicle was discontinued in 2011. The big reason the vehicle was discontinued was because sales had declined significantly. Ford attributes much of that sales decline to the fact that there was so much overlap in price and capability with the larger F-150. Ford isn't opposed to coming back to the small truck segment though, but it would be with completely different animal.

Ford says that its current global platform Ranger still overlaps too much in capability and price with the existing F-150. Executives from the automaker say that they believe a small truck with a payload of 1000 pounds, 3000 pounds of towing capability, and a dramatic reduction in fuel consumption compared to full-size trucks would be successful.

Ford feels that the new truck wouldn't necessarily need traditional body-on-frame construction and immediately using a unibody design. Ford hasn't decided to actually make the vehicle yet and executives say that the company is currently working on a business plan.

 

Don't miss ...

 

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Shane is a self described car aficionado. He loves muscle cars, but also knows how green cars work. He has years of experience in testing cars and writes about cars with deeply felt emotions.

 

blog comments powered by Disqus

Latest stories

Best Of FORBES: Questions From GM's Recall Crisis, Apple's Stock Split
“General Motors managed to weather its first quarter recall crisis by posting a slim profit Thursday. The company earned $125 million despite $1.3 billion in expenses to pay for recalling nearly 2.6 million vehicles...
 
 
Ford Rides New Mustang Hard, From 'Blacklist' To Nail Polish
Ford has a pretty clear field for promoting the new 50th-anniversary version of Mustang these days, right up until the car goes on sale in the fall. And the company is taking maximum advantage of the opportunity with a...
 
 
Four Unanswered Questions From The GM Recall Crisis
General Motors managed to weather its first quarter recall crisis by posting a slim profit Thursday. The company earned $125 million despite $1.3 billion in expenses to pay for recalling nearly 2.6 million vehicles...
 
 
30 Ways To Invest In Emerging Markets Without Investing In Emerging Markets
At first blush it sounds a little gimmicky.  Thirty ways to buy into emerging markets without actually having to invest in emerging market companies: every investor knows the best way to be exposed to China is to invest...
 
 
 

Latest from the Network

What's Next For Google+ Now That Its Leader Has Suddenly Left?
Google+ has never gotten the respect its creator hoped, let alone gained much ground on its supposed target, Facebook. Now, Google’s attempt at a social network has lost its leader and chief evangelist, Vic Gundotra,...
Read more on Business Balla
 
Amazon First Quarter Sales Pop 23%, Beat Street Expectations
E-commerce giant Amazon.com has kicked off 2014 on a strong note: a day after announcing a buzzy content licensing deal with HBO, the company reported better-than-expected first quarter earnings results. And on the news...
Read more on Business Balla
 
Intuitive Surgical is Now Oversold (ISRG)
Legendary investor Warren Buffett advises to be fearful when others are greedy, and be greedy when others are fearful. One way we can try to measure the level of fear in a given stock is through a technical analysis...
Read more on Business Balla
 
Oversold Conditions For Cepheid (CPHD)
Legendary investor Warren Buffett advises to be fearful when others are greedy, and be greedy when others are fearful. One way we can try to measure the level of fear in a given stock is through a technical analysis...
Read more on Business Balla
 
American Homes 4 Rent Enters Oversold Territory (AMH)
Legendary investor Warren Buffett advises to be fearful when others are greedy, and be greedy when others are fearful. One way we can try to measure the level of fear in a given stock is through a technical analysis...
Read more on Business Balla
 
Hilary Winston on Being a Lady Boss and Bringing "Bad Teacher" to TV
Television is in constant need of more female voices and tonight on CBS, “Bad Teacher” premieres. The new comedy is based on the movie of the same name and stars Ari Graynor, Kristin Davis, Ryan Hansen, David Alan Grier...
Read more on Business Balla
 
Will Gay People Retire With Dignity?
The National Gay and Lesbian Task Force estimates 3 million LGBT elders live in the United States. As Baby Boomers age, that number will grow.  In some places, aging members of the LGBT community are driving a nascent...
Read more on Business Balla
 
Here's Why Elder Care May Be The Next Billion Dollar Technology Opportunity
I was asked recently which industries will be most disrupted by coming wave of innovation enabled by the Internet of Things. While no doubt all industries will be impacted long-term, I said some of the biggest changes...
Read more on Business Balla
 
Starbucks' Earnings Scorch Dunkin's With Same Store Sales Strength
Thursday morning Dunkin Brands reported weaker than anticipated earnings results blaming winter weather and sending shares of the company lower. Thursday afternoon rival Starbucks did not suffer the same fate. Starbucks...
Read more on Business Balla
 
Best Of FORBES: Questions From GM's Recall Crisis, Apple's Stock Split
“General Motors managed to weather its first quarter recall crisis by posting a slim profit Thursday. The company earned $125 million despite $1.3 billion in expenses to pay for recalling nearly 2.6 million vehicles...
Read more on Auto Balla
 
 
Auto Balla Sexy Balla Sport Balla TV Balla Politics Balla Movie Balla Apple Balla Business Balla Ad Balla Celebrity Balla