BMW Expects China to Become Its Top Market

China will likely be BMW's biggest market this year

Jul 12 2013, 1:00pm CDT | by

BMW Expects China to Become Its Top Market

There are few automakers in the US that have already noted China is the market where they experience their best sales in recent months. The economy in China is booming and the purchase of multiple product types within the country is growing rapidly. BMW recently announced that China is expected to surpass the United States as a top national market this year.

Much of the success for BMW in China is with its 5-series sedan. BMW reports that deliveries in China have surpassed deliveries within the United States in the first half of 2013. Ahinese deliveries are expected to rise by about 10% for the full year. "Strong growth in future will come from the smaller cities, and the strong growth will also come especially from the western region," Engel said.

BMW believes that since China has over 100 cities with more than 1 million residents that have no premium car dealers the potential in the market is huge. BMW is also surpassing Audi within the Chinese market as growth for BMW over the last three years has been 40% compared to Audi's 30% gain.

 
 
 

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Shane is a self described car aficionado. He loves muscle cars, but also knows how green cars work. He has years of experience in testing cars and writes about cars with deeply felt emotions.

 

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