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Toyota and Nickelodeon Team up for SpongeBob Theme Highlander

Who lives in a Toyota Highlander under the sea?

Jul 15 2013, 1:30pm CDT | by

Toyota and Nickelodeon Team up for SpongeBob Theme Highlander

Toyota and Nickelodeon have announced that they have teamed up to create a SpongeBob SquarePants theme 2014 Toyota Highlander. The vehicle features a SpongeBob wrap on the outside and an eye searing SpongeBob yellow interior.

The headrests inside the vehicle show the faces of SpongeBob, Patrick, and other pals who live in Bikini Bottom. “We are thrilled to partner with Toyota to produce this truly unique SpongeBob SquarePants-themed Highlander,” said Pam Kaufman, Chief Marketing Officer, Nickelodeon Group. “Through the ‘Happy Driving!’ program, SpongeBob fans across the nation will have a chance to interact with SpongeBob in a whole new, four-wheeled way.”

The SpongeBob theme Toyota will visit seven locations around California where fans a SpongeBob can see the vehicle in person. Locations include Nickelodeon Suites Resort, Orlando, Fla. (Aug. 2-4]; SpongeBob Shellabration, Hollywood, Calif. (Sept. 7-8), Artscape Festival, Baltimore, Md.(July 19-21); Eat Real Festival, Oakland, Calif. (Sept. 27-29); Nickelodeon Universe at Mall of America, Minneapolis, Minn. (Aug. 9-11); NASCAR Sprint Cup Series at Chicagoland Speedway, Chicago, Ill. (Sept. 15); Gourmet on Gore Festival (Aug. 30-Sept. 2); LA Auto Show, Los Angeles Calif. (Nov. 30-Dec. 9).

 
 
 

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Shane is a self described car aficionado. He loves muscle cars, but also knows how green cars work. He has years of experience in testing cars and writes about cars with deeply felt emotions.

 

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