Jul 18 2013, 1:30pm CDT | by Shane McGlaun
Volkswagen has announced that it plans to bring the Phaeton luxury sedan back to the United States. The vehicle is part of VW's plan to turn around its flagging sales within the US. The vehicle could be shown the US buyers as early as January.
The Phaeton was previously available in the US, but was removed from the market seven years ago due to poor sales. “A brand as large as Volkswagen needs a halo project in the upscale segment,” Chief Executive Officer Martin Winterkorntold Bloomberg at a conference in the company’s hometown of Wolfsburg earlier this month, confirming that the Phaeton will return to U.S. showrooms. “We’ve seen what happens to brands that don’t have that kind of project.”
Volkswagen wanted to sell 800,000 vehicles in the US by 2018, but that is unlikely to happen. Analysts predict Volkswagen will be able to deliver only 517,000 vehicles in the US by 2018. Currently there is no indication of what the Phaeton will sell for in the US when it launches.
Shane is a self described car aficionado. He loves muscle cars, but also knows how green cars work. He has years of experience in testing cars and writes about cars with deeply felt emotions.
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