VW Plans to Bring Phaeton Luxury Sedan Back to the US

Phaeton making a US comeback

Jul 18 2013, 1:30pm CDT | by

VW Plans to Bring Phaeton Luxury Sedan Back to the US

Volkswagen has announced that it plans to bring the Phaeton luxury sedan back to the United States. The vehicle is part of VW's plan to turn around its flagging sales within the US. The vehicle could be shown the US buyers as early as January.

The Phaeton was previously available in the US, but was removed from the market seven years ago due to poor sales. “A brand as large as Volkswagen needs a halo project in the upscale segment,” Chief Executive Officer Martin Winterkorntold Bloomberg at a conference in the company’s hometown of Wolfsburg earlier this month, confirming that the Phaeton will return to U.S. showrooms. “We’ve seen what happens to brands that don’t have that kind of project.”

Volkswagen wanted to sell 800,000 vehicles in the US by 2018, but that is unlikely to happen. Analysts predict Volkswagen will be able to deliver only 517,000 vehicles in the US by 2018. Currently there is no indication of what the Phaeton will sell for in the US when it launches.

 
 
 

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Shane is a self described car aficionado. He loves muscle cars, but also knows how green cars work. He has years of experience in testing cars and writes about cars with deeply felt emotions.

 

blog comments powered by Disqus

Latest stories

Mazda Rotary to Become Turbocharged
Mazda Rotary to Become Turbocharged
The engineers at Mazda are reportedly working on a possibility of a high-revving rotary engine on track.
 
 
2016 Ferrari FF Teased Before 2016 Geneva Motor Show
2016 Ferrari FF Teased Before 2016 Geneva Motor Show
The teaser for Ferrari FF shows an updated front with slimmer headlights resembling silver eyebrows.
 
 
Honda to Sale Hybrid Odyssey Absolute only in Japan
Honda to Sale Hybrid Odyssey Absolute only in Japan
The 2 new affordable priced models will be the latest additions to the Honda Odyssey line-up.
 
 
Audi E-Tron Quattro Coming in 2018
Audi E-Tron Quattro Coming in 2018
Audi plans to move forward with its electric mobility venture with the development of a site in Belgium.