Jul 18 2013, 2:00pm CDT | by Shane McGlaun
Hyundai Motor America CEO John Krafcik recently stated that the automaker is considering a third crossover SUV for its US lineup. The CEO believes that the automaker is "very under-represented" in the critical crossover segment of the market. Krafcik did say that there are no immediate plans to add a third crossover.
"We are very under-represented," Krafcik said. "We lead the industry in sedans, we have a bunch of them, but if you look at our crossover line, we (only) have two nameplates, the Tucson and the Santa Fe." Hyundai currently has approximately 7% of the US sedan market but only 2% of the truck segment.
All SUVs are considered trucks whether or not they're based on a car platform. While Hyundai offered no specifics, the new crossover is expected to be smaller than the Tucson. "I think it is something that we have to look at," Krafcik said. "We don't have any plans. (But) it does seem like there is a lot of action in stuff below RAV4- and Tucson-sized vehicles. A new segment is emerging."
Shane is a self described car aficionado. He loves muscle cars, but also knows how green cars work. He has years of experience in testing cars and writes about cars with deeply felt emotions.
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