Nissan to Begin Marketing Infiniti in Japan

No dedicated dealer network for Infiniti in Japan

Oct 14 2013, 1:00pm CDT | by

Nissan to Begin Marketing Infiniti in Japan
Infiniti

Nissan has announced that it will begin marketing its Inifiniti line of luxury automobiles in its home market of Japan. Nissan plans to release its redesigned Skyline luxury sport sedan as an Infiniti model as early as this winter. The Skyline will be sold as the Infinity Q50 in the US starting at $36,700.

Nissan hasn't announced the pricing for Japan at this time. In Japan, Nissan plans to sell the Infiniti cars at existing Nissan dealerships. There are no plans at this time to establish an exclusive Infiniti sales network.

Nissan's Infiniti brand is not contributing much in the way of profits to the bottom line. The vehicles are produced mostly in Japan and exported overseas and account for less than 1% of Nissan's operating profit over the last two years. However, Infinity will need its own operating profit margin target the current fiscal year.

 
 
 

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Shane is a self described car aficionado. He loves muscle cars, but also knows how green cars work. He has years of experience in testing cars and writes about cars with deeply felt emotions.

 

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