360° Coverage : Aston Martin Remains Committed to Providing the Lagonda Brand

Aston Martin Remains Committed to Providing the Lagonda Brand

Lagonda may make a comeback yet

Oct 15 2013, 12:30pm CDT | by

Aston Martin Remains Committed to Providing the Lagonda Brand
Drive.com.au

Aston Martin has reportedly remains committed to reviving the Lagonda brand to create a broader range of vehicles beyond its own sports cars. Aston showed an SUV concept that carried the Lagonda name second 2009 at the Geneva Motor Show.

The SUV was based on the Mercedes GL. Aston Martin is now reportedly looking into ways to put the SUV into production with plans that might include a conventional large limousine and a small or midsize sedan.

“I am confident in the future we will see a Lagonda on the road,” Aston Martin boss, Dr Ulrich Bez, told Drive during the launch of the Vanquish Volante in Palm Springs this week.

“I cannot say [it will be] in three weeks or three years, but I am confident it will be there.”

The news comes an increased demand for luxury SUVs another luxury automotive manufacturers are considering new vehicles. The concept car from 2009 was a Mercedes but it used Aston Martins V12 engine. Aston Martin says that it's bonded aluminum architecture could accommodate a large SUV.

 
 
 

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Shane is a self described car aficionado. He loves muscle cars, but also knows how green cars work. He has years of experience in testing cars and writes about cars with deeply felt emotions.

 

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