GM has announced that it has increased the starting price for the Chevrolet Silverado and GMC Sierra trucks. Prices have increased by up to $1500 according to GM. However, Chevrolet will offer as much as $1500 in cash back incentives to offset the price increase until the end of October.
“The launches of the 2014 Silverado and GMC Sierra are hitting their stride and evolving as expected,” GM spokesman Jim Cain said. “With the sell down of the ‘13 models nearly complete, this price adjustment was planned and is a normal part of business. We have the best trucks and they’re the best value in the market.”
It’s a bit strange for GM to be increasing the price of its trucks when they have been outsold by the competition recently. Ford has been offering larger rebates as has Dodge on trucks making those models more popular than GM’s offerings.