Infiniti considers performance subbrand

Infiniti wants its own M or AMG style brand

Jan 24 2014, 11:00am CST | by

Infiniti considers performance subbrand
Motor Authority

One of the coolest Infinity cars that has rolled off the assembly line in a long time is the rouge concept that surfaced in Detroit. It looks like Infiniti has plans for a performance subbrand in the future reports Auto News. There is no indication of exactly when in the future this subbrand might turn up.

"What is absent from our product structure today is a line of really thoroughbred, high-end performance cars that take no prisoners," says Johan de Nysschen, Infiniti worldwide president. "I don't say that every single Infiniti car line should have such a model. But I do say that we need a high-performance subbrand."

Infiniti President of Americans Michael Bartsch has also said that the automaker needs a performance brand. He said, "We need our own M brand or our own AMG. Infiniti has a performance mark already called IPL, but that doesn't mean the performance subbrand will carry that name.

 
 
 

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Shane is a self described car aficionado. He loves muscle cars, but also knows how green cars work. He has years of experience in testing cars and writes about cars with deeply felt emotions.

 

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