Finalists For Cojones Awards Include Samsung, Netflix, Chobani And Chrysler Marketers

Feb 19 2014, 12:26pm CST | by

One attribute I found common among the great marketing leaders I interviewed for my book, The CMO Manifesto, was courage — the willingness to disrupt the status quo and take bold steps to lead positive change. So this year in conjunction with my presentation at SXSWi entitled “The ‘C’ in CMO Stands for Cojones,” marketing leaders from around the country with be recognized for their courage at the inaugural Cojones Awards.

An all-star advisory panel nominated a list of incredible marketing change agents to consider for this year’s awards. The panel includes:

  • Jenny Rooney, editor of Forbes CMO Network
  • Caren Fleit, senior client partner at Korn Ferry and author of The Transformative CMO
  • Donovan Neale-May, executive director of The CMO Council
  • Larry Ruff, advisor to the Marketing 50 and former CMO of Levi Strauss
  • Rob Malcom, executive in residence at the University of Texas McCombs School of Business and former CMO of Diageo

From the nominees list, finalists were advanced based on interviews that focused on the marketers’ challenges and initiatives as well as their advice for other marketers facing similar situations. Highlights from these interviews will appear in forthcoming posts on the CMO Network. Award winners in various categories will be selected based on social media voting and the input of the advisory panel and awards organizers. To register your vote, visit www.Cojones-Awards.com and select your favorite marketing change agent.

Voting ends Thursday, February 27 and winners will be announced on Saturday, March 8 during SXSWi.

Here now is the full list of the 2014 Cojones Awards finalists and the categories in which they’re competing:

Transform Global Traditional Marketers for the Digital Age:
/>
Brad Jakeman (@BradJakeman), President, Global Beverage Group, Pepsico
Mark Addicks (@MarkAddicks) , Chief Marketing Officer, General Mills
Marc Speichert (@speichert), Global Chief Marketing Officer, L’Oreal/>/>

Energize a Brand With Bold Moves:
/>
Rob Price, Senior Vice President & Chief Marketing Officer, CVS Pharmacy (@CVS_Extra)
Maryam Banikarim, Senior Vice President and Chief Marketing Officer, Gannett (USA Today)
Olivier Francois, President and Chief Marketing Officer Chrysler Brand, Chrysler (@Chrysler)
Todd Harvey, Senior Vice President, Consumer Marketing, Activision (@Activision)/>/>/>

Contemporize “Established” Brands:
Michelle Klein (@mklein_NYC), Vice President, Smirnoff Global Marketing, Diageo
Frances Allen, Executive Vice President & Chief Brand Officer, Denny’s (@DennysDiner)
Darren McCue, Chief Commercial Strategy Officer, The Brink’s Company (@Brinks)
Linda Boff (@lindaboff), Executive Director, Global Brand Marketing, GE/>/>/>/>

Challenge the Leaders:
/>
Marty St. George (@martysg), Senior Vice President, Marketing & Commercial Strategy, JetBlue
Bill McDonald, Former CMO, Capital One (@CapitalOne)
Peter McGuinness, Chief Brand and Marketing Officer, Chobani (@Chobani)/>/>

Make Strong Brands Stronger With Digital:
Lillian Tomovich, Senior Vice President, Consumer Marketing, Mastercard (@Mastercard)
Catherine Sadler, Global Chief Marketing Officer, Banana Republic (@BananaRepublic)
John Lavoie, Director, Brand & Consumer Marketing Communications, Samsung (@Samsungtweets)
Michael Zuna (@mzuna), Chief Marketing Officer and Executive Vice President, Aflac/>/>/>/>

Innovate With Content:
Kelly Bennett (@KellyB), Chief Marketing Officer, Netflix
Carol Kurimsky, Vice President, Corporate Marketing, SanDisk (@SanDisk)
Kevin Platshon (@kplatshon), Digital Marketing Manager, Go Pro
Paul Matsen (@pgmat), Chief Marketing Officer, Cleveland Clinic/>/>/>/>

Embrace Technology to Enhance Customer Experiences and Improve Brand Performance:
Eduardo Conrado (@conradoeduardo), Senior Vice President, Marketing & IT, Motorola Solutions
Karen Quintos (@KarenDellCMO), Chief Marketing Officer, Dell
John Wallis, (@JWHyattCMO), Chief Marketing Officer, Hyatt
Peggy Dyer (@PeggyDyerCMO), Chief Marketing Officer, American Red Cross/>/>/>/>

You can follow the conversation online via #CojonesAwards.

Source: Forbes Auto

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

IPad Air Giveaway 2014 is Online
IPad Air Giveaway 2014 is Online
Our sister site I4U News is giving away a brand new iPad Air or if you can wait an iPad Air 2. This is an $499 value.
 
 
Your Parent Or Kid Moved In: Are You Covered?
A record 57 million Americans now live in multigenerational family households — double the number in 1980, according to a new Pew Research Center study. And I bet many of them have the wrong homeowner’s or renters...
 
 
Pandora Looks to Challenge Terrestrial Radio's Dominance in Cars
Pandora Media is one of the largest Internet radio providers in the U.S. with more than 75 million active users. While the company’s active user count has increased at a robust pace historically, it is likely to slow...
 
 
Are General Manager Salaries About To Skyrocket? Will There Be A Front Office Salary Cap?
Are General Manager Salaries About To Skyrocket? Will There Be A Front Office Salary Cap?
It’s January 2026. New York Yankees owner Hal Steinbrenner gets out of his driverless car and triumphantly marches before the gathered press to introduce his prized new free agent. It’s a record-breaking contract—over...
 
 
 

Latest from the Network

Hamilton admits hardly sleeping the night before
Abu Dhabi, Nov 24 (IANS/CMC) Newly crowned Formula 1 World champion Lewis Hamilton has revealed he hardly slept the night before the season-ending Abu Dhabi Grand Prix which he eventually won to clinch his second...
Read more on Sport Balla
 
Real Madrid to play in Australian tournament
Melbourne, Nov 24 (IANS) Real Madrid, which boasts the most expensive squad in world football, have been announced as one of three teams to compete in the International Champions Cup in Melbourne in July. The...
Read more on Sport Balla
 
Cruzeiro win Brazil Serie A title
Belo Horizonte (Brazil), Nov 24 (IANS) Cruzeiro have clinched their second consecutive Brazilian Serie A title with a 2-1 victory over Goias. Everton Ribeiro struck the winner at the Mineirao stadium Sunday after...
Read more on Sport Balla
 
Honours shared in Milan derby
Rome, Nov 24 (IANS) Inter Milan have played out a 1-1 draw against crosstown rivals AC Milan in a sellout Serie A game. Jeremy Menez gave AC Milan a lead at halftime but Joel Obi equalised for Inter shortly after the...
Read more on Sport Balla
 
IOC chief condemns Afghan bombing
Lausanne, Nov 24 (IANS) International Olympic Committee President Thomas Bach condemned the suicide bombing at a volleyball tournament in Afghanistan. The lone bomber detonated explosives Sunday during a local...
Read more on Sport Balla
 
Marseille tops French league
Paris, Nov 24 (IANS) Marseille have climbed to the top of the French league after rallying to beat Bordeaux 3-1. With the victory, they now enjoy a one-point lead over Paris Saint-Germain. Bordeaux striker Thomas...
Read more on Sport Balla
 
New crew aboard Russian spaceship reach ISS
Washington, Nov 24 (IANS) Three new crew members from the US, Russia and Italy arrived Monday at the International Space Station (ISS) on board a Russian spaceship. Terry Virts of NASA, Soyuz Commander Anton...
Read more on Business Balla
 
Sears plans for big Black Friday 2014
Sears is looking foward to cashing in big time for the upcoming Black Friday 2014 shopping holiday on Novermber 28th. Members of Sears have seen their Black Friday specials start one week early and the company has...
Read more on Black Friday Countdown
 
Apple gears up for Black Friday
Black Friday is fast approaching and one company that plans on seeing a sales increase is Apple. Apple has announced that they will have discounted prices for the upcoming buying holiday and one product they plan on...
Read more on Black Friday Countdown
 
Thousands protest in Chile in favour of new constitution
Santiago, Nov 24 (IANS/EFE) Several thousand people took to the streets of Santiago and other Chilean cities to demand a Constitutional Assembly as a means to provide the country with a new constitution, as was...
Read more on Politics Balla