Finalists For Cojones Awards Include Samsung, Netflix, Chobani And Chrysler Marketers

One attribute I found common among the great marketing leaders I interviewed for my book, The CMO Manifesto, was courage — the willingness to disrupt the status quo and take bold steps to lead positive change. So this year in conjunction with my presentation at SXSWi entitled “The ‘C’ in CMO Stands for Cojones,” marketing leaders from around the country with be recognized for their courage at the inaugural Cojones Awards.

An all-star advisory panel nominated a list of incredible marketing change agents to consider for this year’s awards. The panel includes:

  • Jenny Rooney, editor of Forbes CMO Network
  • Caren Fleit, senior client partner at Korn Ferry and author of The Transformative CMO
  • Donovan Neale-May, executive director of The CMO Council
  • Larry Ruff, advisor to the Marketing 50 and former CMO of Levi Strauss
  • Rob Malcom, executive in residence at the University of Texas McCombs School of Business and former CMO of Diageo

From the nominees list, finalists were advanced based on interviews that focused on the marketers’ challenges and initiatives as well as their advice for other marketers facing similar situations. Highlights from these interviews will appear in forthcoming posts on the CMO Network. Award winners in various categories will be selected based on social media voting and the input of the advisory panel and awards organizers. To register your vote, visit www.Cojones-Awards.com and select your favorite marketing change agent.

Voting ends Thursday, February 27 and winners will be announced on Saturday, March 8 during SXSWi.

Here now is the full list of the 2014 Cojones Awards finalists and the categories in which they’re competing:

Transform Global Traditional Marketers for the Digital Age:

Brad Jakeman (@BradJakeman), President, Global Beverage Group, Pepsico
Mark Addicks (@MarkAddicks) , Chief Marketing Officer, General Mills
Marc Speichert (@speichert), Global Chief Marketing Officer, L’Oreal

Energize a Brand With Bold Moves:

Rob Price, Senior Vice President & Chief Marketing Officer, CVS Pharmacy (@CVS_Extra)
Maryam Banikarim, Senior Vice President and Chief Marketing Officer, Gannett (USA Today)
Olivier Francois, President and Chief Marketing Officer Chrysler Brand, Chrysler (@Chrysler)
Todd Harvey, Senior Vice President, Consumer Marketing, Activision (@Activision)


Contemporize “Established” Brands:
Michelle Klein (@mklein_NYC), Vice President, Smirnoff Global Marketing, Diageo
Frances Allen, Executive Vice President & Chief Brand Officer, Denny’s (@DennysDiner)
Darren McCue, Chief Commercial Strategy Officer, The Brink’s Company (@Brinks)
Linda Boff (@lindaboff), Executive Director, Global Brand Marketing, GE



Challenge the Leaders:

Marty St. George (@martysg), Senior Vice President, Marketing & Commercial Strategy, JetBlue
Bill McDonald, Former CMO, Capital One (@CapitalOne)
Peter McGuinness, Chief Brand and Marketing Officer, Chobani (@Chobani)

Make Strong Brands Stronger With Digital:
Lillian Tomovich, Senior Vice President, Consumer Marketing, Mastercard (@Mastercard)
Catherine Sadler, Global Chief Marketing Officer, Banana Republic (@BananaRepublic)
John Lavoie, Director, Brand & Consumer Marketing Communications, Samsung (@Samsungtweets)
Michael Zuna (@mzuna), Chief Marketing Officer and Executive Vice President, Aflac



Innovate With Content:
Kelly Bennett (@KellyB), Chief Marketing Officer, Netflix
Carol Kurimsky, Vice President, Corporate Marketing, SanDisk (@SanDisk)
Kevin Platshon (@kplatshon), Digital Marketing Manager, Go Pro
Paul Matsen (@pgmat), Chief Marketing Officer, Cleveland Clinic



Embrace Technology to Enhance Customer Experiences and Improve Brand Performance:
Eduardo Conrado (@conradoeduardo), Senior Vice President, Marketing & IT, Motorola Solutions
Karen Quintos (@KarenDellCMO), Chief Marketing Officer, Dell
John Wallis, (@JWHyattCMO), Chief Marketing Officer, Hyatt
Peggy Dyer (@PeggyDyerCMO), Chief Marketing Officer, American Red Cross



You can follow the conversation online via #CojonesAwards.

Source: Forbes Auto

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