Finalists For Cojones Awards Include Samsung, Netflix, Chobani And Chrysler Marketers

Feb 19 2014, 12:26pm CST | by

One attribute I found common among the great marketing leaders I interviewed for my book, The CMO Manifesto, was courage — the willingness to disrupt the status quo and take bold steps to lead positive change. So this year in conjunction with my presentation at SXSWi entitled “The ‘C’ in CMO Stands for Cojones,” marketing leaders from around the country with be recognized for their courage at the inaugural Cojones Awards.

An all-star advisory panel nominated a list of incredible marketing change agents to consider for this year’s awards. The panel includes:

  • Jenny Rooney, editor of Forbes CMO Network
  • Caren Fleit, senior client partner at Korn Ferry and author of The Transformative CMO
  • Donovan Neale-May, executive director of The CMO Council
  • Larry Ruff, advisor to the Marketing 50 and former CMO of Levi Strauss
  • Rob Malcom, executive in residence at the University of Texas McCombs School of Business and former CMO of Diageo

From the nominees list, finalists were advanced based on interviews that focused on the marketers’ challenges and initiatives as well as their advice for other marketers facing similar situations. Highlights from these interviews will appear in forthcoming posts on the CMO Network. Award winners in various categories will be selected based on social media voting and the input of the advisory panel and awards organizers. To register your vote, visit www.Cojones-Awards.com and select your favorite marketing change agent.

Voting ends Thursday, February 27 and winners will be announced on Saturday, March 8 during SXSWi.

Here now is the full list of the 2014 Cojones Awards finalists and the categories in which they’re competing:

Transform Global Traditional Marketers for the Digital Age:
/>
Brad Jakeman (@BradJakeman), President, Global Beverage Group, Pepsico
Mark Addicks (@MarkAddicks) , Chief Marketing Officer, General Mills
Marc Speichert (@speichert), Global Chief Marketing Officer, L’Oreal/>/>

Energize a Brand With Bold Moves:
/>
Rob Price, Senior Vice President & Chief Marketing Officer, CVS Pharmacy (@CVS_Extra)
Maryam Banikarim, Senior Vice President and Chief Marketing Officer, Gannett (USA Today)
Olivier Francois, President and Chief Marketing Officer Chrysler Brand, Chrysler (@Chrysler)
Todd Harvey, Senior Vice President, Consumer Marketing, Activision (@Activision)/>/>/>

Contemporize “Established” Brands:
Michelle Klein (@mklein_NYC), Vice President, Smirnoff Global Marketing, Diageo
Frances Allen, Executive Vice President & Chief Brand Officer, Denny’s (@DennysDiner)
Darren McCue, Chief Commercial Strategy Officer, The Brink’s Company (@Brinks)
Linda Boff (@lindaboff), Executive Director, Global Brand Marketing, GE/>/>/>/>

Challenge the Leaders:
/>
Marty St. George (@martysg), Senior Vice President, Marketing & Commercial Strategy, JetBlue
Bill McDonald, Former CMO, Capital One (@CapitalOne)
Peter McGuinness, Chief Brand and Marketing Officer, Chobani (@Chobani)/>/>

Make Strong Brands Stronger With Digital:
Lillian Tomovich, Senior Vice President, Consumer Marketing, Mastercard (@Mastercard)
Catherine Sadler, Global Chief Marketing Officer, Banana Republic (@BananaRepublic)
John Lavoie, Director, Brand & Consumer Marketing Communications, Samsung (@Samsungtweets)
Michael Zuna (@mzuna), Chief Marketing Officer and Executive Vice President, Aflac/>/>/>/>

Innovate With Content:
Kelly Bennett (@KellyB), Chief Marketing Officer, Netflix
Carol Kurimsky, Vice President, Corporate Marketing, SanDisk (@SanDisk)
Kevin Platshon (@kplatshon), Digital Marketing Manager, Go Pro
Paul Matsen (@pgmat), Chief Marketing Officer, Cleveland Clinic/>/>/>/>

Embrace Technology to Enhance Customer Experiences and Improve Brand Performance:
Eduardo Conrado (@conradoeduardo), Senior Vice President, Marketing & IT, Motorola Solutions
Karen Quintos (@KarenDellCMO), Chief Marketing Officer, Dell
John Wallis, (@JWHyattCMO), Chief Marketing Officer, Hyatt
Peggy Dyer (@PeggyDyerCMO), Chief Marketing Officer, American Red Cross/>/>/>/>

You can follow the conversation online via #CojonesAwards.

Source: Forbes Auto

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Volkswagen AG New Coverage: Trefis Price Estimate at $51
Volkswagen AG is the second largest automaker in the world behind Toyota and slightly ahead of GM, selling 9.72 million vehicles globally in 2013. Established in 1937, Volkswagen AG, along with its 340 subsidiary...
 
 
Ford Plans to Tap Africa, Middle East Market
Ford Motors has outlined an aggressive plan to accelerate the activities of its newest business unit, the Middle East and Africa. Leveraging its One Ford Global Portfolio, the company will launch at least 25 new...
 
 
Arizona Execution: Botched, or Predictable?
Arizona Execution: Botched, or Predictable?
My Facebook stream was alight last evening in the wake of Arizona’s two-hour execution of Joseph Rudolph Wood at the Arizona Prison Complex in Florence. Wood was sentenced to execution by lethal injection in 1991 for...
 
 
GM Profit Plunges On Recall Costs; $400 Million Set Aside For Victims
General Motors'  net profit in the second quarter was all but wiped out by the cost of recall-related repairs as the automaker sought to put the financial impact of a devastating safety issue behind it. GM earned $200...
 
 
 

Latest from the Network

UN chief seeks Gaza truce for Eid ul-Fitr
Cairo, July 25 (IANS) UN Secretary General Ban Ki-moon Friday called for an unconditional humanitarian ceasefire in the strife-stricken Gaza Strip during the Muslim holiday of Eid ul-Fitr that will begin Monday. "This...
Read more on Politics Balla
 
Ryan Seacrest to host Fashion Rocks
Ryan Seacrest will host 'Fashion Rocks'. The charity event - which will be attended by an impressive array of celebrities - combines the world of fashion with musical performances and will broadcast on US TV network CBS...
Read more on Celebrity Balla
 
Michael Jackson estate sue over auction
Michael Jackson's estate has filed a lawsuit over photographs of the late star. The estate are suing a movie memorabilia store for auctioning off historic photos of the 'Thriller' singer - who died of acute Propofol...
Read more on Celebrity Balla
 
Cher Lloyd worried about telling parents of America move
Cher Lloyd found it difficult to tell her parents she is buying a home in America. The 20-year-old singer - who is married to hairdresser Craig Monk - is planning to settle down in the US but admitted it was difficult...
Read more on Celebrity Balla
 
Dolly Parton always wanted theme park
Dolly Parton always ''dreamed'' of opening a theme park. The '9 to 5' hitmaker admits her Tennessee tourist attraction Dollywood was something she wanted to establish very early in her career as she thought it would be...
Read more on Celebrity Balla
 
DG: No survivor in Algerian plane crash, probe launched (Roundup)
Algiers/Paris, July 25 (IANS) Algeria Friday declared a three-day national morning for the victims of the Air Algerie flight AH 5017 that crashed over Mali the previous day with no survivor yet found from the plane...
Read more on Business Balla
 
Apple Continues To Lose Tablet Share But Does It Matter?
IDC released its estimates for June quarter tablet shipments and except for Lenovo and Tier 3 vendors it wasn’t a pretty picture. Worldwide tablet shipments grew 11% year over year to 49.3 million and declined 2% from...
Read more on Apple Balla
 
CWG: Abhinav Bindra shoots 10m air rifle gold
Glasgow, July 25 (IANS) India's Abhinav Bindra won the gold medal in the 10m air rifle event at the Barry Buddon Shooting Centre here Friday. The silver went to Bangladesh's Abdullah Baki while England's Daniel Rivers...
Read more on Sport Balla
 
Video: Don’t be fooled by this extremely detailed iPhone 6 clone running Android
The iPhone 6 isn’t even out yet and it already has a few clones that mimic its appearance and software very well, with 9to5Google having found a new video hands-on demo of one such device. While the clone is based on...
Read more on Apple Balla
 
Shuttler Sai Praneeth loses in Russia
Vladivostok, July 25 (IANS) The Indian challenge at the $50,000 Russian Open Grand Prix came to an end after shuttler B. Sai Praneeth lost his men's singles quarter-final match here Friday. The sixth seeded Indian...
Read more on Sport Balla