Why Does Google Care About Breastfeeding?

Feb 25 2014, 9:02am CST | by

Why Does Google Care About Breastfeeding?
Photo Credit: Forbes Auto

Google’s into a whole bunch of cool technologies – driverless cars, glasses that record videos, robots, home automation, breastfeeding.

Wait…breast feeding?

I’m not kidding. And neither is Google. Millions of women struggle with lactation issues. Sometimes doctors have the answers and sometimes they don’t. But there are people who specialize in this field. And it’s possible that the best help out there isn’t available in your hometown. But, you can still get the help you need. Just visit the health section of Google Helpouts. You’ll find plenty of lactation experts who can help you with your problem. For a fee, of course. But that’s OK. It’s cheaper than a doctor and the advice is probably better. And that’s OK for Google too. They’re getting a 20% commission for providing the platform. Yes, Google does care about breastfeeding.

Google also cares about education. Just recently the company announced a partnership with Get Schooled, a non-profit organization that provides free counseling to prospective college students. Can’t decide on the right college? More importantly, need some help navigating the complex world of Federal and State aid? Get Schooled is providing free advice from expert college counselors using the Google Helpouts platform. It’s a great way to get personal, direct, human answers to the questions you have. And it’s a great way for Google to promote the capabilities of Google Helpouts.

“We’re trying to help those people that have trouble today with a problem that could be more easily solved if they were connected live to a real expert,” Google’s Dan Arnold, a Helpouts category manager told me. “Getting a baby to stop crying at midnight or getting assistance for a student who’s applying for financial aid…sometimes the only way to really get the answers you need is to talk to a person.”

Get Schooled is a great organization doing great things. But they’re a non-profit. And the fact is there’s money to be made here. Money for you. And money for Google. Which is why Google not only cares about breastfeeding and education. The company also cares about your small business and the revenues you (and them) can be creating using Helpouts.

Are you a therapist? A nutritionist? A dermatologist? A technologist? A party planner? Do you teach singing? Do you provide marriage counseling? Are you an expert in lawn care, kitchen design or vegetable farming? Can you fix household appliances? Troubleshoot electrical problems? Install heating and air conditioning systems? Are you an accountant or an attorney? You may know nothing about lactation. But Google cares about you too.

For example, look at Redbeacon, an online handyman referral service that focuses on homeowners who don’t want to do fix-it projects themselves. They’re using Helpouts to service customers and attract new work. They’re using it to connect their experts with their customers to provide home repair advice and troubleshoot problems. According to Garret Smallwood, the company’s Head of Operations, the service” …not only allows us to showcase our associates’ vast knowledge of home services, but it also gives us a unique platform to do it in real time. It’s just a great way to be that resource on-demand.”

There’s money to be made here. Both for you and for Google.

You, or someone from your company, can be a Helpouts expert. It doesn’t matter what kind of business you are. You don’t need to provide college counseling or know how to breastfeed a baby. You have your expertise and there are prospective customers who need your help. And they will pay for it.

You can, for a nominal fee, charge by the hour (or for a fifteen or thirty minute period) to provided the answers people need. It may generate more business for you outside of Helpouts. It may introduce you to new clients around the world that you may have never found. You can schedule appointments in advance. You can promote your expertise online. All that’s needed is an Internet connection and a couple of webcams, standard stuff in 2014.

It’s not automatic. In fact, you have to be invited to participate. “We are reaching out to experts in their field,” Arnold told me. “And there is a vetting process.”

You’ll need to go through a listing creation procedure where you will provide background information, references, qualifications, licenses and experience as well as an introductory video. But you don’t have to wait for Google to invite you. Arnold told me you can reach out directly to the company through the Helpouts website too. Once approved, Google Helpouts will provide the platform for scheduling, promotion and payment (Google Wallet, of course). And in return they’ll take a cut of your fees – about 20%. By the way…customers can give feedback to Google too in case your services aren’t up to snuff. But the more you succeed the more Google succeeds.

So take a look at your business. It doesn’t matter if you’re a lactation consultant or a roofer. The question is how are you helping your customers? What advice could you be giving to prospective customers? How do you differentiate yourself from your competition? What ways can you provide a more personalized, valuable service? More importantly – how can you monetize this? Can you charge? Of course you can.  Is there money you could be making if you were to use an online service like Helpouts? Of course there is. And you’re probably leaving it on the table.

Besides Forbes, Gene Marks writes daily for The New York Times and weekly for Inc.com.

Source: Forbes Auto

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

IPad Air Giveaway 2014 is Online
IPad Air Giveaway 2014 is Online
Our sister site I4U News is giving away a brand new iPad Air or if you can wait an iPad Air 2. This is an $499 value.
 
 
Your Parent Or Kid Moved In: Are You Covered?
A record 57 million Americans now live in multigenerational family households — double the number in 1980, according to a new Pew Research Center study. And I bet many of them have the wrong homeowner’s or renters...
 
 
Pandora Looks to Challenge Terrestrial Radio's Dominance in Cars
Pandora Media is one of the largest Internet radio providers in the U.S. with more than 75 million active users. While the company’s active user count has increased at a robust pace historically, it is likely to slow...
 
 
Are General Manager Salaries About To Skyrocket? Will There Be A Front Office Salary Cap?
Are General Manager Salaries About To Skyrocket? Will There Be A Front Office Salary Cap?
It’s January 2026. New York Yankees owner Hal Steinbrenner gets out of his driverless car and triumphantly marches before the gathered press to introduce his prized new free agent. It’s a record-breaking contract—over...
 
 
 

Latest from the Network

IS committing crimes against humanity in Iraq: UN
Geneva, Sep 1 (IANS/EFE) Violence carried out by militants of the Islamic State (IS) Sunni extremist organisation in Iraq, including murders, executions, abduction, sexual violence and torture, amount to crimes against...
Read more on Politics Balla
 
Iran vows to free Al-Aqsa mosque from Israel
Tehran, Sep 1 (IANS) Iran's President Hassan Rouhani Monday vowed to liberate the Al-Aqsa mosque in the old city of Jerusalem from the Israeli forces and spare no efforts to help the Palestinian people, state-owned...
Read more on Politics Balla
 
200,000 Indians granted Saudi visas in one month
Riyadh, Sep 1 (IANS) More than 200,000 Indians, mostly domestic helpers and labourers, were granted visas by Saudi authorities in one month, an official said Monday. "Since we resumed bringing in Indian workers at the...
Read more on Politics Balla
 
Number of SAARC regional centres to be slashed
Kathmandu, Sep 1 (IANS) SAARC member states have agreed to bring down the number of the association's regional centres from 11 to five in order to end the duplication of work and to reduce expenditure. A meeting of...
Read more on Politics Balla
 
Now, 'electronic nose' to detect diarrhoea
London, Sep 1 (IANS) In what could lead to faster diagnosis of diarrhoea and stomach cramps, researchers have developed an "electronic nose" that can sniff the highly infectious bacteria that causes these diseases....
Read more on Business Balla
 
Japan has committed $35-bn investment in India: Modi
Tokyo, Sep 1 (IANS) Prime Minister Narendra Modi Monday signalled a new era of ties with Japan and welcomed the commitment made by his host and Japanese counterpart Shinzo Abe to invest $35 billion in India over the...
Read more on Politics Balla
 
Indian in UAE unable to pay bills, hospital says go home
Abu Dhabi, Sep 1 (IANS) An uninsured Indian man has run up more than $160,000 in medical bills after he suffered a brain haemorrhage and spent about six months in an Abu Dhabi hospital, a media report said. The...
Read more on Politics Balla
 
Abe wants 'special strategic' ties with India
Tokyo, Sep 1 (IANS) Japanese Prime Minister Shinzo Abe Monday said ties with India should be elevated to a "special strategic partnership". "We have to fundamentally improve our ties in every field to elevate our...
Read more on Politics Balla
 
New blood test to reliably detect TB
London, Sep 1 (IANS) A new blood test has been developed to provide a fast and accurate tool to diagnose tuberculosis in children. About one million children develop tuberculosis (TB) globally each year but detecting...
Read more on Business Balla
 
Talks on for civil nuclear deal with Japan: Modi
Tokyo, Sep 1 (IANS) Prime Minister Narendra Modi Monday said negotiations were on for a civil nuclear agreement with Japan, indicating that the deal is not likely to be sealed during his ongoing five-day visit to the...
Read more on Politics Balla