Bill Ford: 'Self-Driving Cars Are Coming' - Reinventing America

Mar 27 2014, 9:46am CDT | by

Bill Ford: 'Self-Driving Cars Are Coming' - Reinventing America
Photo Credit: Forbes Auto

Even Detroit’s Big Three see self-driving cars in their rear-view mirror.

In a wide-ranging interview on Thursday at the Forbes Reinventing American Summit, Ford executive chairman Bill Ford talked about rebuilding his family’s company’s — and the future that will soon disrupt automobiles through technology.

“Self-driving cars are coming,” said Ford. “But the technology will arrive before society figures out how to make it work.  There’s a whole element that needs to be worked out.”

The great-grandson of company founder Henry Ford believes the technological revolution goes beyond self-driving cars, though. Using more efficient materials, like aluminum in the new Ford F-150, is a major effort for the company — both to add safety and increase fuel economy.

Ford, interviewed on stage by Steve Forbes, said this new era of technology is fun. “We used to talk in 5-7 year cycles, but we’re moving to software cycles now. We’re learning to speed everything up.”

The crisis the auto industry went through in the last decade was also on the agenda, with Ford reflecting on the many sleepless nights he spent during the darkest days. “The biggest trouble we’ve gotten into in the past is when we’re drinking our own Kool-Aid,” Ford says. “The scaring that we’ve had in the last go around will remain with us for a long time. Part of my role is to be the institutional memory for this company.”

Ford also finds himself in a role of re-focusing his company on what matters most. He believes Ford is more than just a straightforward car manufacturer. “I said to our company – we’re a personal mobility company. Whatever form that takes, we need to pursue.”

Follow Brian on Facebook and Twitter.

Top 10 Most Brand-Loyal Cars

Source: Forbes Auto

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

IPad Air Giveaway 2014 is Online
IPad Air Giveaway 2014 is Online
Our sister site I4U News is giving away a brand new iPad Air or if you can wait an iPad Air 2. This is an $499 value.
 
 
Your Parent Or Kid Moved In: Are You Covered?
A record 57 million Americans now live in multigenerational family households — double the number in 1980, according to a new Pew Research Center study. And I bet many of them have the wrong homeowner’s or renters...
 
 
Pandora Looks to Challenge Terrestrial Radio's Dominance in Cars
Pandora Media is one of the largest Internet radio providers in the U.S. with more than 75 million active users. While the company’s active user count has increased at a robust pace historically, it is likely to slow...
 
 
Are General Manager Salaries About To Skyrocket? Will There Be A Front Office Salary Cap?
Are General Manager Salaries About To Skyrocket? Will There Be A Front Office Salary Cap?
It’s January 2026. New York Yankees owner Hal Steinbrenner gets out of his driverless car and triumphantly marches before the gathered press to introduce his prized new free agent. It’s a record-breaking contract—over...
 
 
 

Latest from the Network

11 held for digging women's graves for 'ghost marriages'
Beijing, Oct 30 (IANS/EFE) Chinese police have arrested 11 people for allegedly digging up dead women's bodies from their graves to sell them for rituals known as "ghost marriages", Hong Kong's South China Morning Post...
Read more on Politics Balla
 
Argentina's Congress passes energy-overhaul bill
Buenos Aires, Oct 30 (IANS/EFE) Argentina's lower house of Congress, controlled by President Cristina Fernandez's allies, gave final approval Thursday for a new Hydrocarbons Law that was harshly criticised by...
Read more on Politics Balla
 
UN chief seeks help against female genital mutilation
Nairobi, Oct 30 (IANS/EFE) UN Secretary General Ban Ki-Moon called on the media Thursday to speak out and help put an end "within this generation" to Female Genital Mutilation (FGM), a practice suffered by 130 million...
Read more on Celebrity Balla
 
Over 9,000 kg marijuana seized in Tanzania
Arusha (Tanzania), Oct 30 (IANS) Tanzanian police Thursday said they have seized 9,102 kg of marijuana in an ongoing crackdown operation in northern part of the country. The seizure follows an operation carried out in...
Read more on Politics Balla
 
China's aid to fight Ebola arrives in Ghana
Accra, Oct 30 (IANS) Chinese medical supplies and equipment to aid Ghana's fight against the outbreak of the deadly Ebola Viral Disease arrived at the Kotoka International Airport in Accra late Wednesday night. The...
Read more on Business Balla
 
US 'deeply concerned' about Burkina Faso situation
Washington, Oct 30 (IANS) The US is "deeply concerned" about the deteriorating situation in Burkina Faso resulting from efforts to amend the constitution, the White House said Thursday. "We believe democratic...
Read more on Politics Balla
 
Israeli PM calls for halt to incitement
Jerusalem, Oct 30 (IANS) The world must end its silence and condemn "Palestinian incitement" that fuels violence in Jerusalem, Israeli Prime Minister Benjamin Netanyahu said Thursday, hours after a Palestinian gunman...
Read more on Politics Balla
 
Mozambique's ruling party wins general elections
Maputo, Oct 30 (IANS) Mozambique's electoral authorities Thursday announced Filipe Nyusi, the candidate of the ruling Frelimo party, as elected the fourth president in general elections since the country gained...
Read more on Politics Balla
 
EU lifts decade-long economic sanctions on Zimbabwe
Harare, Oct 30 (IANS) The European Union (EU) has lifted its decade-long economic sanctions on Zimbabwe in a move that will see the trading bloc extending 234 million Euros (about 300 million dollars) to support...
Read more on Politics Balla
 
Chris Hemsworth wants to raise kids in Australia
Chris Hemsworth wants to raise his children in Australia. The 'Avengers' actor is keen to return to his home country with wife Elsa Pataky and their kids India, two, and twins Tristan and Sasha, seven months, after...
Read more on Celebrity Balla