Bill Ford: 'Self-Driving Cars Are Coming' - Reinventing America

Mar 27 2014, 9:46am CDT | by

Bill Ford: 'Self-Driving Cars Are Coming' - Reinventing America
Photo Credit: Forbes Auto

Even Detroit’s Big Three see self-driving cars in their rear-view mirror.

In a wide-ranging interview on Thursday at the Forbes Reinventing American Summit, Ford executive chairman Bill Ford talked about rebuilding his family’s company’s — and the future that will soon disrupt automobiles through technology.

“Self-driving cars are coming,” said Ford. “But the technology will arrive before society figures out how to make it work.  There’s a whole element that needs to be worked out.”

The great-grandson of company founder Henry Ford believes the technological revolution goes beyond self-driving cars, though. Using more efficient materials, like aluminum in the new Ford F-150, is a major effort for the company — both to add safety and increase fuel economy.

Ford, interviewed on stage by Steve Forbes, said this new era of technology is fun. “We used to talk in 5-7 year cycles, but we’re moving to software cycles now. We’re learning to speed everything up.”

The crisis the auto industry went through in the last decade was also on the agenda, with Ford reflecting on the many sleepless nights he spent during the darkest days. “The biggest trouble we’ve gotten into in the past is when we’re drinking our own Kool-Aid,” Ford says. “The scaring that we’ve had in the last go around will remain with us for a long time. Part of my role is to be the institutional memory for this company.”

Ford also finds himself in a role of re-focusing his company on what matters most. He believes Ford is more than just a straightforward car manufacturer. “I said to our company – we’re a personal mobility company. Whatever form that takes, we need to pursue.”

Follow Brian on Facebook and Twitter.

Top 10 Most Brand-Loyal Cars

Source: Forbes Auto

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

IPad Air Giveaway 2014 is Online
IPad Air Giveaway 2014 is Online
Our sister site I4U News is giving away a brand new iPad Air or if you can wait an iPad Air 2. This is an $499 value.
 
 
Your Parent Or Kid Moved In: Are You Covered?
A record 57 million Americans now live in multigenerational family households — double the number in 1980, according to a new Pew Research Center study. And I bet many of them have the wrong homeowner’s or renters...
 
 
Pandora Looks to Challenge Terrestrial Radio's Dominance in Cars
Pandora Media is one of the largest Internet radio providers in the U.S. with more than 75 million active users. While the company’s active user count has increased at a robust pace historically, it is likely to slow...
 
 
Are General Manager Salaries About To Skyrocket? Will There Be A Front Office Salary Cap?
Are General Manager Salaries About To Skyrocket? Will There Be A Front Office Salary Cap?
It’s January 2026. New York Yankees owner Hal Steinbrenner gets out of his driverless car and triumphantly marches before the gathered press to introduce his prized new free agent. It’s a record-breaking contract—over...
 
 
 

Latest from the Network

Maisie Williams passes driving test
Maisie Williams has passed her driving test. The 'Game of Thrones' actress, who turned 17 in April, took to her Instagram account yesterday (08.22.14) to announce that she's now got her full UK driving license. The...
Read more on Celebrity Balla
 
Shia LaBeouf calls police after female stalker found in his home
Shia LaBeouf called the police after he found a female intruder in his home last week. The 28-year-old actor panicked and rang the emergency services when a strange woman turned up at his door in Los Angeles after...
Read more on Celebrity Balla
 
Liam Hemsworth buys Malibu home for $6.8m
Liam Hemsworth has reportedly splashed out $6.8 million on a new home in Malibu. The 'Hunger Games' hunk - who split from his fiancée Miley Cyrus last year - forked out the impressive sum after falling in love with the...
Read more on Celebrity Balla
 
Briton in Sierra Leone contracts Ebola virus
London, Aug 24 (IANS) The British Department of Health confirmed Saturday that a Briton living in Sierra Leone has tested positive for Ebola. "We can confirm that a British national residing in Sierra Leone has tested...
Read more on Business Balla
 
Political stalemate continues, as opposition wants Sharif's head (Roundup)
Lahore/Islamabad, Aug 23 (IANS) Pakistan's political stalemate continued Saturday amid political discussions by the government to find a solution and protest leaders Imran Khan and Tahir-ul-Qadri refusing to give up...
Read more on Politics Balla
 
Two British Indians charged with murder
London, Aug 23 (IANS) Two British Indian men were Saturday charged with stabbing and murdering a man on a London street, a media report said. Gaurav Sharma, 33, and Jaswinder Singh, 27, have been accused of attacking...
Read more on Politics Balla
 
11 militants killed in Libyan air strikes
Tripoli, Aug 23 (IANS) At least 11 Islamist militants were killed and 20 injured in air strikes in Libya Saturday, Xinhua reported citing military sources. Mohammed Ghiryany, spokesman for the Islamist armed group,...
Read more on Politics Balla
 
31 held in Hong Kong drug bust
Beijing, Aug 23 (IANS) At least 31 people were arrested for possessing drugs in two unlicensed bars in Hong Kong, police said Saturday. Hong Kong police seized drugs worth over 640,000 HK dollars (about 82,580...
Read more on Politics Balla
 
Ten killed in attacks across Iraq
Baghdad, Aug 23 (IANS) Ten people were killed and 50 wounded in a wave of attacks across Iraq Saturday, security sources said. The deadliest attack occurred around mid-day when a suicide bomber blew an explosive-laden...
Read more on Politics Balla
 
Egyptian court postpones trial of Morsi, 130 others
Cairo, Aug 23 (IANS) A criminal court in Egypt Saturday postponed the trial of ousted president Mohamad Morsi and 130 other defendants in a jailbreak case till Sep 15. The case was postponed to listen to the...
Read more on Politics Balla