Real-Time Location Sharing Startup Glympse Raises $12M In Series C

Jun 13 2014, 7:52am CDT | by

Glympse is a real-time location sharing startup that has raised $12 million in Series C funding. This funding round was provided by new investors UMC Capital and Verizon Ventures. Existing investors Ignition Partners, Menlo Ventures and Naya Ventures also participated. Based in Seattle, Glympse has now raised a total of $20 million in institutional funding. Glympse co-founder and CEO Bryan Trussel told FORBES that the valuation is not being shared publicly, but there was a “strong interest” in this round.

Glympse runs a consumer app and a platform for businesses to integrate its location technology. The consumer app lets users send a message to contacts with a link containing a map of your location as it changes in real-time. You can set the amount of time that you want your location shared based on the number of minutes or hours. Glympse tracks your location using the GPS coordinates of your device. I have used the Glympse app many times to let my family know when I am leaving the office so that they will know exactly when I reach home.

On the business side, Glympse’s app is used in messaging apps, car infortainment systems and in-flight WiFi. BlackBerry and Samsung have integrated Glympse into messaging programs. Car infotainment systems that are in BMW, Mercedes, GM, Ford and Volvo vehicles have Glympse built-in. Inflight WiFi company Gogo works with Glympse to display where a plane is traveling for people on the ground to determine if it will be on time or delayed. There are taxi and limo companies that use Glympse to let customers know where they are for pickups. Glympse is used by tens of millions of people through its platform partners.


Glympse will be using the funding to grow its team, invest in partnership initiatives and expand products. Glympse has 21 employees and is planning to nearly double the team by the end of this year. Verizon’s investment in Glympse was strategic as the two companies will be looking for further opportunities to work closely together./>

Glympse pioneered the real-time temporary location sharing app concept in 2009. Trussel told me that he and his co-founder Steve Miller met while working at Microsoft together. They saw an enormous opportunity around location, which is how they came up with the idea for the company. “Our first prototype was around tracking where you were during the day and then overlaying that time stamp on your photos so that you could automatically geotag your photos from your digital camera. But when we built that prototype and could see one another’s movements on a map, we realized that the ‘where are you’ scenario was actually much more compelling and mass market. We realized by putting a time limit on sharing for the sender and making it easy and dynamic for the recipient, we could solve the ‘where are you’ problem with an app,” said Trussel in the interview.

The real-time location-sharing trend is not slowing down. A couple of months ago, Facebook announced a new feature called “Nearby Friends,” which lets you see what venues or cities that some of your friends are at. Google acquired the social mapping and location-sharing company Waze for nearly $1 billion last year. At WWDC this month, Apple announced that real-time location-sharing will be built into iMessage when iOS 8 is released in the fall. A number of location sharing products have come and gone over the years, but Glympse continued to gain traction because it is cross-platform, compatible with any messaging app and has a robust user interface.

I asked Trussel if there were any situations that stood out to him where Glympse was considered helpful in terms of safety. He told me a situation about “a husband who had his wife send a Glympse when she went kayaking. She got stuck in the river by a steep embankment that she couldn’t climb out of. He was able to find her and throw her a rope to get her out.” Trussel said that he received an e-mail from a dad who had not heard of Glympse prior to his daughter getting into an accident. His daughter was a new driver and had a hard time trying to explain where she was because it was not a well-known road. “However, she had Glympse on her phone so she sent her dad a message with her location, and they were able to get to her, as well as navigate emergency services there. The family are now avid users and huge fans of Glympse,” he added.

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

IPad Air Giveaway 2014 is Online
IPad Air Giveaway 2014 is Online
Our sister site I4U News is giving away a brand new iPad Air or if you can wait an iPad Air 2. This is an $499 value.
 
 
Your Parent Or Kid Moved In: Are You Covered?
A record 57 million Americans now live in multigenerational family households — double the number in 1980, according to a new Pew Research Center study. And I bet many of them have the wrong homeowner’s or renters...
 
 
Pandora Looks to Challenge Terrestrial Radio's Dominance in Cars
Pandora Media is one of the largest Internet radio providers in the U.S. with more than 75 million active users. While the company’s active user count has increased at a robust pace historically, it is likely to slow...
 
 
Are General Manager Salaries About To Skyrocket? Will There Be A Front Office Salary Cap?
Are General Manager Salaries About To Skyrocket? Will There Be A Front Office Salary Cap?
It’s January 2026. New York Yankees owner Hal Steinbrenner gets out of his driverless car and triumphantly marches before the gathered press to introduce his prized new free agent. It’s a record-breaking contract—over...
 
 
 

Latest from the Network

Ebola epidemic spiraling out of control: Obama
Washington, Sep 17 (IANS) The Ebola epidemic in West Africa is "spiraling out of control" and posing a potential threat to global security, US President Barack Obama warned Tuesday. "If the outbreak is not stopped now...
Read more on Business Balla
 
My son has taught me about patience: Hilary Duff
Los Angeles, Sep 17 (IANS) Actress Hilary Duff can't really remember life without her two-year-old son Luca and says he has changed her completely. The "Chasing the sun" singer credits Luca, her son with estranged...
Read more on Celebrity Balla
 
Scottish minister insists of using pound even if gets independence
Edinburg, Sep 17 (IANS) Scottish First Minister Alex Salmond Tuesday insisted that an independent Scotland could not be prevented from using the pound. In an interview with Sky TV news, Salmond reiterated his desire...
Read more on Politics Balla
 
Portman 'honoured' to be face of Dior
Los Angeles, Sep 17 (IANS) Actress Natalie Portman says it is an "honour" to front campaigns for Dior and is constantly excited about working on new projects with the Parisian label. The "Black Swan" star, who has...
Read more on Celebrity Balla
 
Eva Mendes and Ryan Gosling cried after baby's birth
Eva Mendes and Ryan Gosling burst into tears after she gave birth to their daughter. The couple, who have been dating since September 2011, were reportedly overcome with emotion upon welcoming their first child into the...
Read more on Celebrity Balla
 
P Diddy buys $40 million LA mansion
P. Diddy has snapped up a new $40 million mansion. The rapper - real name Sean Combs - has reportedly closed escrow on a sprawling European-style villa in Holmby Hills, Los Angeles, close to where Michael Jackson died....
Read more on Celebrity Balla
 
Victoria Beckham's family will work in boutique
Victoria Beckham plans to get her family to work in her new boutique. The British fashion designer, who has four children, Brooklyn, 15, Romeo, 12, Cruz, nine, and Harper, three, with husband David Beckham, insists she...
Read more on Celebrity Balla
 
Snoop Dogg posts and deletes homophobic slur
Snoop Dogg allegedly posted a homophobic slur on Instagram and Twitter. The 'Sweat' hitmaker - real name Calvin Cordozar Broadus - reportedly shared a derogatory message alongside a photograph of two men lying in bed...
Read more on Celebrity Balla
 
US does not rule out sending ground troops to Iraq
Washington, Sep 17 (IANS) Martin Dempsey, chairman of the US Joint Chiefs of Staff said Tuesday that US ground troops could be called into battle against the Islamic State (IS) in Iraq and Syria if circumstances...
Read more on Politics Balla
 
69th session of UN General Assembly begins
United Nations, Sep 17 (IANS) The United Nations General Assembly (UNGA) started its 69th session at the UN Headquarters in New York Tuesday. Sam Kahamba Kutesa, Uganda's foreign minister who was elected president of...
Read more on Politics Balla