360° Coverage : 5 Things Auto Brands Can Teach You About Marketing Online

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5 Things Auto Brands Can Teach You About Marketing Online

Source: ClickZ, Nov 15 2012, 7:51am CST

If you're looking to gauge brands' engagement with digital media, look no further than the automotive industry. Auto manufacturer campaigns can be used as a barometer for reading both online marketing trends and effective tactics, ...

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10

36 minutes ago

Car companies dominate in study of world's 'green brands'

Source: Automotive News  |   Jun 19 2013, 3:36pm CDT

Step aside, you Earth-friendly makers of recycled grocery bags and organic coffee beans. In the realm of consumer perceptions, automakers are now among the world's most environmentally respected brands. Apparently overlooking the exhaust, carbon dioxi ...

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Who is this Celebrity?

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Latest Car News

 
Update
9

40 minutes ago

When cars get “smarter,” initial quality scores suffer

Source: Globe and Mail  |   Jun 19 2013, 3:32pm CDT

The takeaway from today’s release of the J.D. Power and Associates 2013 Initial Quality Study is this: car companies must make technology simple enough for a five-year-old or a 55-year-old to operate. Or face the wrath of consumers. A ...

Continue reading on: Globe and Mail  More like this

 

Currently Trending

 
Update
8

1 hour ago

Lexus “Steps” Commercial: Akio Toyoda’s Giant Gamble [The Ad Section]

Source: Car and Driver  |   Jun 19 2013, 2:45pm CDT

Well, Toyota chairman Akio Toyoda does. Toyoda, who recently went on record to say he’s taking personal responsibility for the brand’s success, thinks it’s such a swell commercial that he’s running it in all 80 countries where Lexus is sold. In that same ...

Continue reading on: Car and Driver  More like this

 
Update
7

2 hours ago

GM brands make big jump in J.D. Power initial quality rankings

Source: The News & Observer  |   Jun 19 2013, 2:06pm CDT

General Motors Co. brands made a big jump in the rankings of the 2013 J.D. Power Initial Quality Study, which examines the problems drivers encounter during the first 90 days of owning a new vehicle. Porsche topped the list - it regularly ra ...

Continue reading on: The News & Observer  More like this

 

Recommended

 
Update
6

3 hours ago

GM, Chrysler boost positions in J.D. Power quality study

Source: Detroit News Online  |   Jun 19 2013, 12:23pm CDT

Three of General Motors Co.s four U.S. brands improved their quality in 2013, and all but two domestic auto brands boosted their positions in the annual J.D. Power ...

Continue reading on: Detroit News Online  More like this

 
Update
5

4 hours ago

Threats To Gentex Not As Close As They Appear

Source: iStockAnalyst  |   Jun 19 2013, 12:10pm CDT

Gentex Corporation (GNTX), by far the leading auto-dimming mirror manufacturer with 88% market share, has seen its stock rise by as much as over 30% this year, far outpacing the S&P 500. Although the stock is slightly undervalued, there are still several ...

Continue reading on: iStockAnalyst  More like this

 
Update
4

5 hours ago

Playful Summer of Audi Ads

Source: Automotive Blogs  |   Jun 19 2013, 10:31am CDT

Your browser, , is out of date and not supported by www.automotive.com. It may not display all features of our site properly and could have potential security flaws. Please update your browser to the most upated version. Upd ...

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Update
3

7 hours ago

3 Steps to Creating Your Branding Message

Source: Entrepreneur.com  |   Jun 19 2013, 9:11am CDT

Sign up and receive the hottest stories of the week. You only have one value proposition and you want it to stick in your customers' minds. BMW is the "ultimate driving machine." Apple customers "think diffe ...

Continue reading on: Entrepreneur.com  More like this

 
Update
2

7 hours ago

Study Shows A Third Of New Car Buyers Are Diesel-Curious

Source: Auto Spies  |   Jun 19 2013, 8:56am CDT

This tidbit is among the findings of a recent survey conducted by the National Association for Convenience and Fuel Retailing (NACS). Among consumers likely to purchase a vehicle in the next two years, 31 percent are likely to consider a diesel, m ...

Continue reading on: Auto Spies  More like this

 
Update
1

7 hours ago

Tred Brings Cars To Test Drive, But Dealers Still Close the Deal

Source: Xconomy  |   Jun 19 2013, 8:44am CDT

Buying a new car is a high-value transaction, one that is often time-consuming and stressful. Tred, a Seattle startup, is trying to ease at least part of the process by delivering cars for consumers to test drive from their hom ...

Continue reading on: Xconomy  More like this

 
 
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Flying Bicycle Takes Off Over England
A duo of British designers' passion for cycling and life-long dreams of flight has spawned one of the world's first flying bicycles -- a conventional bike that converts to an easy-to-operate aircraft that they say can...
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A convict in an Arizona prison won’t quit his belly aching unless he’s paid $1 trillion – literally. Dale Frank Maisano, 61, an inmate at the Arizona State Prison Complex in Tucson, is suing the company that runs the...
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General Motors passed Toyota Motor Corp. to lead J.D. Power...
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Miley Cyrus: Alcohol More Dangerous Than Weed
Jason Kempin/Getty Images for Myspace Miley Cyrus has never said publicly that she smoked pot, but in a new Rolling Stone interview she doesn’t exactly deny it either. “I did a song with Snoop Dogg called ‘Ashtrays and...
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Beyonce looked absolutely ravishing at her husband’s club’s anniversary party in New York on June 17. She wore an ultra glam dress but she kept her makeup soft and natural. Read on to find out how to get her exact look...
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See All Of Miley Cyrus’ Sexy Outfits In The ‘We Can’t Stop’ Music Video
See All Of Miley Cyrus’ Sexy Outfits In The ‘We Can’t Stop’ Music Video
Miley flaunts her figure in a slew of sexy looks in her latest video — and you can see every single one right here! VOTE for your favorite get-up on the superstar. Miley Cyrus has finally released the much-anticpated...
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College Student's Body Found in Lake Michigan
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A body found in Lake Michigan has been identified as missing Chicago student Austin LaPore, authorities said.    Source: ABC News Radio
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Miley Cyrus: ‘We Can’t Stop’ Video Celebrates Female Sexual Liberation
Miley Cyrus, you may take heat for your adventurous new video that boldly celebrates the joys of being young, female and sexy. But ignore the dissers — “We Can’t Stop” is an anthem you deserve to be proud of! Miley...
Read more on TV Balla
 
 
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